This report from Euromonitor International provides the most comprehensive analysis of the cosmetics and toiletries market on a global scale. It provides the latest retail sales data allowing you to identify growth markets at the regional level, as well as in over 50 individual countries. It identifies the leading companies and offers strategic analysis of the factors influencing the market. Compiled from data in Euromonitor International’s extensive business database, the report contains an unbeatable range of statistics, analysis and projections.

Sector coverage includes: baby care, bath and shower products, deodorants, hair care, colour cosmetics, men’s grooming products, oral hygiene, fragrance, skin care, depilatories and sun care.

Table of contents

1. INTRODUCTION
1.1 Scope of the Report
1.2 Disclaimer

2. THE STATE OF THE MARKET 2004
2.1 Executive Summary
2.2 Key Challenges and Strategies
Summary 1 Key Challenges and Strategies 2003 and Beyond

2.3 Market Overview
Chart 1 Total Cosmetics and Toiletries: Global Value Sales % Growth 1998-2003

2.4 Performance by Region
Chart 2 Total Cosmetics and Toiletries: Value Sales % Growth by Major Market 1998/2003
Chart 3 Total Cosmetics and Toiletries: Value Sales Growth Index in Major Markets 1998/2003
Chart 4 Total Cosmetics and Toiletries: Value Sales by Sector: 1998/2003
Chart 5 Total Cosmetics and Toiletries: Value Sales % Growth by Sector 1998/2003
Chart 6 Global Company Shares of Cosmetics and Toiletries by Retail Value 2003
Chart 7 Cosmetics and Toiletries: Forecast Value Sales % Growth by Region 2003/2008
Chart 8 Cosmetics and Toiletries: Forecast Value Sales % Growth by Sector 2003/2008

3. OPERATING ENVIRONMENT
3.1 Expenditure Trends
Table 1 Personal Disposable Income in Major Markets 1998/2003
3.2 Health and Beauty
3.3 Adapting to Demographic Developments

4. KEY TRENDS AND DEVELOPMENTS
4.1 Introduction
4.2 Segmentation
4.3 Convenience
4.4 “Upper Mass” Expansion
4.5 New Product Development

5. WORLD MARKET OVERVIEW
5.1 Cosmetics and Toiletries
Table 2 Global Sales of Cosmetics and Toiletries: Value 1998-2003
Table 3 Sales of Cosmetics and Toiletries by Region: Value 1998-2003
Table 4 Sales of Cosmetics and Toiletries by Region: % Value Breakdown 1998-2003
Table 5 Sales of Cosmetics and Toiletries by Region: % Value Growth 1998-2003
Table 6 Sales of Cosmetics and Toiletries by Major Market: Value and % of World Total 1998-2003
Table 7 Sales of Cosmetics and Toiletries by Major Market: % Value Growth 1998-2003
Table 8 Sales of Cosmetics and Toiletries by Fastest Growing Market: Value and % of World Total 1998-2003
Table 9 Sales of Cosmetics and Toiletries by Fastest Growing Market: % Value Growth 1998-2003 Table 10 Per Capita Expenditure on Cosmetics and Toiletries by Fastest Growing Market: 1998-2003
Table 11 Global Sales of Cosmetics and Toiletries by Sector: % Value Breakdown 1998-2003
Table 12 Global Sales of Cosmetics and Toiletries by Sector: % Value Growth 1998-2003
Table 13 Regional Sales of Cosmetics and Toiletries by Sector 2003: % Value Breakdown

6. BABY CARE
6.1 Baby Care Global Overview
Table 14 Global Sales of Baby Care by Subsector: Value 1998-2003
Table 15 Global Sales of Baby Care by Subsector: % Value Breakdown 1998-2003
Table 16 Global Sales of Baby Care by Subsector: % Value Growth 1998-2003
Table 17 Sales of Baby Care by Region: % Value Breakdown 1998-2003
Table 18 Sales of Baby Care by Region: % Value Growth 1998-2003
Table 19 Global Company Shares of Baby Care by Value 2001-2003
Table 20 Global Brand Shares of Baby Care by Value 2001-2003
Table 21 Key Brand Shares of Baby Care by Region: % Value 2001-2003
Table 22 Forecast Regional Sales of Baby Care: % Value Growth 2003-2008
Table 23 Forecast Global Sales of Baby Care by Subsector: % Value Growth 2003-2008

7. BATH AND SHOWER PRODUCTS
7.1 Bath and Shower Products Global Overview
Table 24 Global Sales of Bath and Shower Products by Subsector: Value 1998-2003
Table 25 Global Sales of Bath and Shower Products by Subsector: % Value Breakdown 1998-2003
Table 26 Global Sales of Bath and Shower Products by Subsector: % Value Growth 1998-2003
Table 27 Sales of Bath and Shower Products by Region: % Value Breakdown 1998-2003
Table 28 Sales of Bath and Shower Products by Region: % Value Growth 1998-2003
Table 29 Global Company Shares of Bath and Shower Products by Value 2001-2003
Table 30 Global Brand Shares of Bath and Shower Products by Value 2001-2003
Table 31 Key Brand Shares of Bath and Shower Products by Region: % Value 2001-2003
Table 32 Forecast Regional Sales of Bath and Shower Products: % Value Growth 2003-2008
Table 33 Forecast Global Sales of Bath and Shower Products by Subsector: % Value Growth 2003-2008

Similar data is also provided for

DEODORANTS
HAIR CARE
COLOUR COSMETICS
MEN'S GROOMING PRODUCTS
ORAL HYGIENE
FRAGRANCES
SKIN CARE
DEPILATORIES
SUN CARE

17. REGIONAL OVERVIEW
17.1 Western Europe
Chart 9 Western Europe: Value Sales of Cosmetics and Toiletries by Country 1998/2003
Table 132 Sales of Cosmetics and Toiletries in Western Europe by Sector and by Country: % Analysis: % Value Breakdown 2002
Table 133 Western Europe: Sales of Baby Care by Country: % Value Growth 1998-2003
Table 134 Western Europe: Company Shares of Baby Care by Value 2001-2003
Table 135 Western Europe: Sales of Bath and Shower Products by Country: % Value Growth 1998-2003
Table 136 Western Europe: Company Shares of Bath and Shower Products by Value 2001-2003
Table 137 Western Europe: Sales of Deodorants by Country: % Value Growth 1998-2003
Table 138 Western Europe: Company Shares of Deodorants by Value 2001-2003
Table 139 Western Europe: Sales of Hair Care by Country: % Value Growth 1998-2003
Table 140 Western Europe: Company Shares of Hair Care by Value 2001-2003
Table 141 Western Europe: Sales of Colour Cosmetics by Country: % Value Growth 1998-2003
Table 142 Western Europe: Company Shares of Colour Cosmetics by Value 2001-2003
Table 143 Western Europe: Sales of Men's Grooming Products by Country: % Value Growth 1998-2003
Table 144 Western Europe: Company Shares of Men's Grooming Products by Value 2001-2003
Table 145 Western Europe: Sales of Oral Hygiene by Country: % Value Growth 1998-2003
Table 146 Western Europe: Company Shares of Oral Hygiene by Value 2001-2003
Table 147 Western Europe: Sales of Fragrances by Country: % Value Growth 1998-2003
Table 148 Western Europe: Company Shares of Fragrances by Value 2001-2003
Table 149 Western Europe: Sales of Skin Care by Country: % Value Growth 1998-2003
Table 150 Western Europe: Company Shares of Skin Care by Value 2001-2003
Table 151 Western Europe: Sales of Depilatories by Country: % Value Growth 1998-2003
Table 152 Western Europe: Company Shares of Depilatories by Value 2001-2003
Table 153 Western Europe: Sales of Sun Care by Country: % Value Growth 1998-2003
Table 154 Western Europe: Company Shares of Sun Care by Value 2001-2003

Similar data is also provided for

Eastern Europe
Latin America
Asia-Pacific

18. CORPORATE STRATEGIES
18.1 Global Market Shares
Table 224 Global Company Shares of Cosmetics and Toiletries by Value 2001-2003
Summary 2 Major Cosmetics and Toiletries Manufacturers 2003
Summary 3 Top Three Manufacturers by Sector 2003
18.2 Major Players Comparative Performance
Table 225 Leading Cosmetics and Toiletries Players: Sales Development 2003
Table 226 Leading Players: Cosmetics and Toiletries Profitability 2003
Chart 13 Degree of Consolidation of Top Four Players in Cosmetics and Toiletries 2003
18.3 Strategic Activity
Summary 4 Cosmetics and Toiletries: Merger and Acquisition Activity 2001-2004
Summary 5 Cosmetics and Toiletries: Existing Strategic Alliance Activity 2003
18.4 The Next Big Thing
18.5 Potential Takeover Targets
18.6 Forecast Growth
Table 227 Forecast Growth Indices of Major Players by Value: Value 2003/2008

19. RETAIL DISTRIBUTION
19.1 Supply Chain
Table 228 Global Value Sales of Cosmetics and Toiletries by Retail Channel 1998/2003
Table 229 Regional Value Sales of Cosmetics and Toiletries through Retail Channels 2003
Chart 14 Penetration of Private Label by Major Market 2003
Chart 15 Penetration of Private Label by Sector 2003
Chart 16 Penetration of Supermarkets/Hypermarkets by Region 2003
Table 230 Sales through Supermarkets/Hypermarkets by Region 1998-2003
Chart 17 Penetration of Direct Sales by Region 2003
Table 231 Direct Sales by Region 1998-2003
Chart 18 Penetration of Specialists by Region 2003
Table 232 Sales through Specialists by Region 1998-2003
Summary 6 Retailer Consolidation – Key Mergers and Acquisitions 1998-2003

20. OUTLOOK
20.1 Key Forecast Developments
Summary 7 Opportunities and Growth Areas 2003-2008
20.2 World Market Forecasts
Table 233 Forecast Global Sales of Cosmetics and Toiletries: Value 2003-2008
Table 234 Forecast Per Capita Expenditure on Cosmetics and Toiletries: 2003-2008
Table 235 Forecast Global Sales of Cosmetics and Toiletries by Sector: Value 2003-2008
Table 236 Forecast Global Sales of Cosmetics and Toiletries by Sector: % Value Growth 2003-2008
Table 237 Forecast Sales of Cosmetics and Toiletries by Region: Value 2003-2008
Table 238 Forecast Sales of Cosmetics and Toiletries by Region: % Value Breakdown 2003-2008
Table 239 Forecast Sales of Cosmetics and Toiletries by Region: % Value Growth 2003-2008
Table 240 Forecast Sales of Cosmetics and Toiletries by Region and by Sector: % Value Breakdown 2008
Table 241 Forecast Sales of Cosmetics and Toiletries by Major Market: Value and % of World Total 2003-2008
Table 242 Forecast Sales of Cosmetics and Toiletries by Major Market: % Value Growth 2003-2008
Table 243 Forecast Sales of Cosmetics and Toiletries by Fastest Growing Market 2003: Value and % of World Total 2008
Table 244 Forecast Sales of Cosmetics and Toiletries by Fastest Growing Market 2003: % Value Growth 2008
Table 245 Forecast Per Capita Expenditure on Cosmetics and Toiletries by Fastest Growing Market 2003-2008

21. SOCIO-ECONOMIC INDICATORS
21.1 World Economic Growth
Table 246 Real GDP Growth in Major Markets 1998-2003
21.2 Demographic Trends
Table 247 Birth Rates in Major Markets 1998-2003
Table 248 Total Population in Major Markets 1998-2003
Table 249 Population Growth by Age Group in Major Markets 1998-2003
21.3 Social Trends
Table 250 Urban and Rural Population in Major Markets 1998-2003
Table 251 Number of Households in Major Markets 1998-2003

22. APPENDICES
22.1 Product Coverage and Definitions
22.2 Regional Coverage and Definitions
22.3 Other Country Coverage and Definitions
22.4 Distribution Coverage and Definitions
22.6 Exchange Rates
Table 252 Exchange Rates 1998-2003
22.7 Inflation Rates
Table 253 Inflation Rates 1999-2003
22.8 Population
Table 254 Population 1998-2003

Key Facts
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Published: September 2004
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